Finance for health & wellness
Understand what’s driving your results, weigh your options, and build a financial plan that supports your goals.
Book a free consultationA free 30-minute conversation about your business and goals.
How we help
Start wherever your books are today. We’ll help you build a dependable foundation, understand your performance, and plan your next move.
Get your books accurate.
Understand your numbers.
Grow with a finance lead.
The team behind Dane
Founder & CEO
Based in Los Angeles, Deanna Tamayo Pulig is a CPA with over a decade of experience in finance and accounting, helping turn complex financial information into clear, practical decisions.
For the past five years, she has worked at a top-five Fortune 500 company. Her experience spans strategic finance, general ledger oversight, and financial reporting.
At Dane, Deanna brings that experience to gym and fitness studio owners, helping them understand their performance, evaluate opportunities, and plan their next steps with confidence.
Every report should lead to a useful conversation: what happened, why it matters, and what you can do about it.
Client relationships & growth
Business Development & Client Engagement Lead
Zach brings five years of experience in specialty pharmaceutical sales and client management, along with expertise in the gym and wellness industry. His work with healthcare practices and health systems has shaped his approach: listen closely, understand each client’s goals, and build a partnership focused on clear next steps.
With more than five years of coaching and training experience, Zach brings a practical, encouraging approach to every client relationship. At Dane, he leads market research, sales, and client engagement, helping business owners feel confident and supported. Attentive customer service, clear communication, and consistent follow-through are at the heart of his work.
Beyond the bottom line
For gyms and studios, we connect the financial picture to the day-to-day realities of membership, classes, and coaching.
Understand how member retention affects recurring revenue.
See how pricing and membership mix affect the value you capture.
Identify underfilled sessions and opportunities in your schedule.
Connect coaching payroll to revenue and class attendance.
Account for prepaid memberships in the right periods.
Understand what drop-in visits earn relative to their costs.
Getting started
A free 30-minute conversation to understand your business and goals, and explore whether an assessment is the right next step.
A flat-fee diagnostic to surface two or three concrete findings.
A recommended starting tier based on your needs and the assessment.
Begin the engagement and put your financial plan into action.
Financial Health Assessment · Save 20%
A focused review to surface two or three concrete findings and recommend your next steps.
The initial consultation is free; the assessment is a separate paid service.Blogs & News
Financial guidance for the day-to-day decisions and bigger plans behind your fitness business.
· Deanna
Get ready for the January rush with five practical steps to plan your cash, organize your books, and build a confident start to 2027.
Read the checklistLet’s talk
Let’s talk about your business, what your numbers are telling you, and where you could use more support. We’ll explore your goals and whether Dane is the right fit to help you move forward.
Book a free consultationA free 30-minute conversation with Deanna.